Google Grants – Optimization Using Analytics
Mark HallmanBy this point in the series, you have already learned about the importance of keywords, call to action phrases and creative text. In this installment, we’ll look at the importance of...
View ArticleThe Wrap Up – Getting the Most Out of Your Google Grant Series
Mark HallmanI hope you have found the Getting the Most Out of Your Google Grant blog series useful. If you missed any of the posts here is a list of each post of the series with a link: Effective...
View ArticleWhy You Should Be Bidding On Your Organization Name
Mark Hallman A common question that is missed by many Google Grants beginners is should they be using AdWords to bid on their organization’s name. This is usually overlooked because they are already...
View ArticleHow to Google Like a Pro – 50 Tips and Tricks
Mark Hallman If you are like the majority of internet users, Google is probably your go-to search engine. But chances are that you are only using Google in its simplest form, typing a few words and...
View ArticleUsing Google Grants to Build Your Email List
Mark HallmanOne of the biggest challenges faced by organizations is finding a way to stay in touch with potential supporters and clients. If you have a Google Grant, and have built successful...
View ArticleThe Top 7 Myths for Small Nonprofits and Google Grants
Mark HallmanIt has been well documented on this blog that the Google Grants program is of great benefit to non-profit organizations. However there are still a number of misconceptions about the program...
View ArticleHow to Recruit New Volunteers Using Google Grants
Mark HallmanHow to Recruit New Volunteers Using Google Grants One of the biggest challenges faced by non-profit organizations today is recruiting quality volunteers. This post will teach you how to use...
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Online Marketing Workshop for Non-Profits
Mark HallmanThe Family Centre Thursday, 22 January 2015 from 9:15 AM to 12:00 PM (EST) Join Evergreen Digital Marketing We’re proud to be presenting this online marketing workshop being hosted by The...
View Article10 Charities and Nonprofits That Do Great Work
Mark Hallman10 Charities and Nonprofits That Do Great Work Working With the Nonprofit Sector Each year we are lucky to work with some incredible organizations both locally and across North America....
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2016 NTEN Community Challenge
Mark HallmanJason Shim and Mark Hallman’s Fundraiser! Technology can revolutionize social change. The opportunity has never been more apparent for nonprofits that the right technology tools and...
View Article6 Great Web Design Trends for Non-Profits
Mark HallmanIn today’s crowded online landscape, a well-designed website is a huge factor in the overall success of a non-profit. Laying the foundation for success starts with setting realistic and...
View Article7 Benefits of Google Ad Grants
Mark HallmanShow Up First on Google Google Ad Grants is one of the products offered by Google for Nonprofits. Ad Grants are the nonprofit extension of Google AdWords, and provides approved charities...
View ArticleGoogle Ad Grants – 2017 New Year’s Resolutions
Mark Hallman9 Google Ad Grants New Year’s Resolutions for Nonprofit Communications and Marketing Staff With 2017 freshly underway, now is a great time to set goals and strategies for your Google Ad...
View ArticleWhy You Should Be Bidding On Your Organization Name
A common question that is missed by many Google Grants beginners is should they be using AdWords to bid on their organization’s name. This is usually overlooked because they are already on the top of...
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Your Website is Not Secure
Your Website is Not Secure If your website collects any information (newsletter signup, contact form, donation pages, login, etc.), then now’s the time to get an SSL. Starting next month (October...
View ArticleEffective Google AdWords Time Management for Nonprofit Professionals
Article written by Mark Hallman, Evergreen Digital Marketing – originally published on NTEN.org – September 12, 2016. If you work in a digital, fundraising, or communications role at your...
View ArticleWhy You Should Be Bidding on Your Organization Name
A common question that is missed by many Google Grants beginners is should they be using AdWords to bid on their organization’s name. This is usually overlooked because they are already on the top of...
View ArticleUsing Google Grants to Build Your Email List
One of the biggest challenges faced by organizations is finding a way to stay in touch with potential supporters and clients. If you have a Google Ad Grant and have built successful campaigns, you...
View ArticleThe 7 Top Myths for Small Nonprofits and Google Grants
It has been well documented on this blog that the Google Ads Grants program is of great benefit to non-profit organizations. However, there are still a number of misconceptions about the program and...
View ArticleHow to Recruit New Volunteers Using Google Grants
One of the biggest challenges faced by non-profit organizations today is recruiting quality volunteers. This post will teach you how to use your Google Grant to successfully advertise directly to...
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